- New Belgium coming to Asheville and investing $175 million
- Will change the River Arts District dramatically
- New Belgium’s location is across the river in an area designated a brownfield. The 20 acres the Colorado-based craft brewer plans to build upon include a former city landfill and livestock market.
- Area was an industrial hotspot
- Prone to flooding
- Riverfront redevelopment began in earnest in the late 1980s in the form of a 1989 plan. RiverLink issued riverfront design guidelines in 1991. A French Broad Master Plan was developed in 1993. Another plan evolved in 1999.
- Artist gentrification is discussed by Karen Cragnolin - "It's a choice, not an inevitability
Citizen Times / April 7, 2012
A River Arts District renaissance, fueled by beer, is on Asheville's horizon, observers say
ASHEVILLE — New Belgium Brewing Co.’s decision last week to invest $175 million in building a shiny new beer-making operation in a dreary old industrial zone have a lot of people dreaming about a River Arts District renaissance.
What shape that rebirth will take is unclear. But plenty of hints can be gleaned from the company’s statement and the initial reaction of residents with a stake in what happens next. Change will come in the form of new bike lanes and greenways, and increased tourism and investment. It is change that could result in the creation of an arts and entertainment district that rivals the popularity of downtown, observers said.